How do I promote my B&B?

16 content ideas that go beyond a photo of your swimming pool

Your B&B is one of a kind. But your content? Maybe not as unique as you’d hoped. And that’s a shame—because it means your followers might be missing out on the charm that makes your place so special. But hey… after the tenth pool photo, you’re probably fresh out of ideas.

Time to shake things up. With original content, you can show people who you really are. It builds connection, turns followers into fans, and makes guests want to come back.

What matters? The more original, the better—while staying true to your style, of course.To help you get started, here are 16 creative content ideas to promote your B&B in a fresh and surprising way.

1. Host a contest

A good contest works wonders for your reach and engagement. Ask people to send something in—like their favorite holiday memory, a travel photo, or a creative slogan for your B&B. The entry with the most likes could win a free overnight stay, for example.

We did just that for Camping In der Enz back in 2020, during the pandemic. Guests sent in their most cherished memories. The result? Tons of engagement, beautiful stories, a flood of shareable content, and extra visibility thanks to all the tags participants added. A win-win-win.

2. Keep a diary and share it with your followers

B&B life and expat stories are wildly popular—just think of shows like Ik vertrek or B&B vol liefde. Why? Because they’re real stories, full of humor, challenges, and chaos.

Show what your daily life looks like. From perfecting your breakfast routine to that one time the septic tank clogged right before guests arrived. Share short videos, write little updates, or post behind-the-scenes moments. It’s the everyday stuff that makes it truly interesting.

3. Let your guests test four different breakfasts

Time to mix things up: treat your guests to a breakfast tasting. Serve four different styles—think local specialties, vegan options, comfort food, or something classically Spanish. Sweet tooth or savory fan? Let them score each one, film their reactions, and pick a winner together.

The ‘winning breakfast’ becomes your new house special. Until the next round, of course. Your guests feel involved, and you get original, feel-good content.

4. Show your favorite local walk

Take your favorite off-season walk and bring your followers along. Share what makes it special—like that stunning viewpoint, the cozy café halfway, or the goat that always chills on the same stone wall.

Turn it into a short video or a custom route map on Instagram. It positions you as the local expert—and that’s exactly why guests love booking with you.

5. Share the 5 questions guests ask you most (with answers)

Let’s be honest: every guest asks the same five questions. So why not turn that into fun, helpful content?

For example:

• “What time is breakfast?” → Answer + a sneak peek video.

• “When can we check in?” → Answer + a clip of your welcome drink.

• “Can we bring the dog?” → Answer + photo of your B&B poodle in action.

• “What is there to do nearby?” → Answer + your 3 favorite local tips.
  

This saves you time and gives you content your followers will recognize and enjoy.

6. Share the 10 best guest photos from the past month

Scroll through your camera roll or tagged photos and gather the best shots from your guests (ask for permission first, of course). Turn them into a carousel post or a collage.

Make it a recurring series—like a monthly ‘Hall of Fame’. Guests are likely to tag friends or share the post. That’s free promo, right there.

7. Before & after photos of your latest makeover

People love a good transformation. Whether it’s a garden bench, a guest room, or the entire B&B—show the ‘before’ and ‘after’.

Add a little backstory: what you changed, what went wrong, and what you’re proud of. Bonus points for old pics from when the place was still a half-collapsed ruin.

8. Our favorite reviews—and what they taught us

Some reviews are absolute gems. Not just because they’re flattering, but because they reflect who you are and what you’ve learned along the way.

Turn it into a fun series: ‘Reviews with a twist’. For example:“We’ve never slept so well… even though there was a rooster!” → Your takeaway: don’t forget to mention the rooster in your welcome email 😄.Or: “The breakfast was like eating in a five-star hotel.” → Your response: proud chef moment 🧑‍🍳💪.

Showcase the love—and the lessons.

9. “What not to do” (with a wink)

Sure, guests love tips on what to do. But they secretly love knowing what not to do even more—especially when it’s wrapped in humor.

Examples:

• “Heading to that cute beach restaurant without a reservation on a Saturday? Don’t. Half of Spain will be there by 2PM. Try a weekday or book ahead.”

• “Shopping in your swimwear. We get it—your beach bod is 🔥. But in Spain, this is seriously frowned upon.”
  

Turn it into a blog or post individual tips with funny visuals. Entertainment + education = win.

10. Create a local event calendar

There’s always a fiesta, parade, or farmers’ market happening nearby. Problem is, most guests don’t know when or where.

Fix that with a seasonal event calendar. Add dates, locations, insider tips (like where to park or grab the best churros). Share it on your website and post monthly highlights on socials. Super helpful—and guests will love how well-prepared they feel.

11. Why we started this B&B (and what we never saw coming)

People want to book from people. Your story matters.

So tell it. Why did you start this B&B? What completely surprised you along the way?

Think:

• That one guest who stayed for three weeks—because they just couldn’t leave.

• The neighbors who showed up with paintbrushes one afternoon.

• The one thing you’d never do again.
  

Blog, post, video—whatever fits. Just keep it real.

12. Share the best stories from your guestbook

Guestbooks are content gold. Stats are cool, but stories stick.

Quote touching, funny, or unexpected entries. Add a photo of the handwritten page—or even the guests themselves, with permission. It builds trust and charm without sounding braggy.

13. Show what’s in your welcome package (and why there’s no chocolate)

Your welcome gift says a lot about your vibe. So show what’s in the basket—and why.

Maybe it’s local delicacies, a handwritten note, or a fun surprise for the kids.

Tag the makers or local shops. They’ll likely share your post too. And your future guests? They’ll already feel at home.

14. A mini room tour—with bloopers

Skip the polished hotel video. Give a tour that shows the real you. Highlight your favorite details—and don’t edit out the bloopers.

Examples:

• That perfectly made bed you collapse onto mid-filming.

• You two trying to talk in sync but bursting into laughter every time.
  

People book based on feeling. And nothing sells better than your authenticity

15. Share the weirdest lost & found items

Lost items = content magic. From inflatable flamingos to—yes—a wedding ring. Share a photo or funny story (keep it anonymous, of course).

Not into posting underwear pics? We get it. Try a fun “Guess the item” quiz in your stories instead.

Pro tip: We once made a story series where a lost Barbie went on adventures around the campsite. Followers loved it.

16. Why Our Cleaner Deserves a Medal

Behind every perfectly made bed and sparkling bathroom tap is a hero. Time to put them in the spotlight. Show who’s working hard behind the scenes to give your guests a great stay. Share their superpowers – from folding towel swans (even when no one asks) to identifying stains by smell. Add a fun photo and a few personal quirks (“She knows every cleaning hack on TikTok”), and your followers will love her just as much as you do.

Give your team a face. Because a warm B&B starts with warm people.

Conclusion: How to Promote Your B&B

You don’t need to fly in an influencer or go viral.

What you do need?

• A bit of creativity

• A splash of courage

• And most of all: the guts to show up as you
  

Let your unique place, your stories and your people shine. The bookings will follow.

Need help coming up with ideas, creating content or getting it out into the world? We’re here for you. From strategy to video, from brainstorm to execution. Book a no-strings-attached call with us—we’ll help bring your B&B content to life, so guests won’t just book... they’ll keep coming back.

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